Giving Innovation a Heartbeat

Giving Innovation a Heartbeat ・

Frau mit braunen Haaren in schwarzem Oberteil, steht vor einem hellen Hintergrund.

With over 20 years of experience in marketing and communications, I help ambitious brands become love brands—trusted, relevant, and emotionally resonant.

Whether supporting deep tech innovators or lifestyle disruptors, I combine strategic clarity, creative storytelling, and data-informed insight to build campaigns that cut through the noise.

My approach is hands-on, future-focused, and grounded in empathy. I don’t just create visibility—I help brands earn trust, inspire loyalty, and spark lasting affinity in a fast-moving world.

get in touch

Today

I’m Managing Director of the Berlin office at Ballou, a pan-European tech communications agency.

Previously, I carved my own path running the virtual agency Outside The Lines, served as interim manager at Polaroid, supported the launch of a start-up furniture fair, and led the PR unit at a boutique lifestyle agency.

My expertise includes:

  • The best of two worlds: Building a strong brand while creating measurable results is possible if you stop thinking and working in silos. I support businesses in developing and executing strategic, cross-media campaigns that help them achieve their goals and stand out in today's crowded digital marketplace.

  • I have a track record of supporting international (tech) brands in their market launches in Germany and the EU with localized campaigns and strategies that go way beyond just adapting marketing assets.

  • Weather it is defining a brand voice or developing a creative communication strategy for a product launch - I can help to craft a strategy that fits the budget and needs to reach your target audience.

    I am able to also execute these strategies or supervise an existing team to execute them.

  • Earned media is a key element for building a successful brand, yet it has become harder than ever to cut through the noise.

    I prefer a dual approach that combines long-term relationship-building with high-quality content seeding and data-driven insights.

  • I support companies to communicate in a strategic way to ensure that all stakeholders are informed about the company's activities, goals, and achievements – both internally and externally.

    This helps to build trust and credibility with customers, investors, and employees. It can also help manage crises and mitigate risks by providing transparent and timely updates.

  • Strategic partnerships with other brands, with creators, talent or media partners, are a key factor for marketing success. I help to identify and vet potential partners, develop partnership ideas, and execute partnerships from A-Z

Linienzeichnung einer Person ohne Gesicht, die mit den Fingerspitzen auf den Kopf zeigt, mit einem farbigen Herzsymbol auf der Brust.

About me

My head – is not in the clouds, but I am thinking about what's coming: trends, shifts, and how they impact communications and marketing

My heart – beats for (pop)culture, the zeitgeist, and all that’s shaping public discourse today

My foundation – 20 years of experience, expertise, and a strategic approach is the basis for my work

My CV and references

Some brands I’ve worked with in the past

Patreon

Squarespace

Polaroid

Outfittery

Green City Solutions

Glossybox

Patreon • Squarespace • Polaroid • Outfittery • Green City Solutions • Glossybox •

Get in touch

Feel free to drop me a line.