Giving Innovation a Heartbeat

Giving Innovation a Heartbeat ・

Frau mit braunen Haaren in schwarzem Oberteil, steht vor einem hellen Hintergrund.

With over 20 years of experience in marketing and communications, I help ambitious brands become love brands—trusted, relevant, and emotionally resonant.

Whether supporting deep tech innovators or lifestyle disruptors, I combine strategic clarity, creative storytelling, and data-informed insight to build campaigns that cut through the noise.

My approach is hands-on, future-focused, and grounded in empathy. I don’t just create visibility—I help brands earn trust, inspire loyalty, and spark lasting affinity in a fast-moving world.

Today

I’m Managing Director of the Berlin office at Ballou, a pan-European tech communications agency.

Previously, I carved my own path running the virtual agency Outside The Lines, served as interim manager at Polaroid, supported the launch of a start-up furniture fair, and led the PR unit at a boutique lifestyle agency.

My expertise includes:

Linienzeichnung einer Person ohne Gesicht, die mit den Fingerspitzen auf den Kopf zeigt, mit einem farbigen Herzsymbol auf der Brust.

About me

My head – is not in the clouds, but I am thinking about what's coming: trends, shifts, and how they impact communications and marketing

My heart – beats for (pop)culture, the zeitgeist, and all that’s shaping public discourse today

My foundation – 20 years of experience, expertise, and a strategic approach is the basis for my work

Some brands I’ve worked with in the past

Patreon

Squarespace

Polaroid

Outfittery

Green City Solutions

Glossybox

Patreon • Squarespace • Polaroid • Outfittery • Green City Solutions • Glossybox •

Get in touch

Feel free to drop me a line.